SAOCO /ˈsɑo.ko/

 

A term of African origin commonly used in Latin American countries. It means taste, rhythm, music, savory, joy, good movement, and rhythm carried by the drum.

 

This term has been kept alive through Latinx music history by artists like Héctor Lavoe, Wilson Manyoma, Gloria Estefan, Daddy Yankee, Tego Calderon, and most recently, Rosalia. Saoco lives deep in Latin American roots and embodies what it is to be Latinx.

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SAOCO ENTERTAINMENT

 

Saoco Entertainment creates experiences that mirror and nurture Latinx cultures. We aim to create multifaceted events that transport all nationalities to a sea of Latinx cultural awareness. Our events include festivals, exhibitions, conferences, and educational breeding grounds for artists and its industries. Saoco Entertainment not only vows to create memorable experiences, but also a solid foundation for future generations of professional artists.